Hey. My name is Anthony La Tour.

You landed here somehow, so here's what I do:

I write a daily email newsletter about influence, direct marketing, persuasion, and the ideas I come across worthy of paying attention to. 

For example: 

• The "Zombie Survival" Guide to Creating Viral Content - How a U.S. government agency resurrected an old idea and sparked a viral frenzy.
• How a Simple Street Con Turned Into a Boardroom Weapon
   – How an early 19th-century watch thief convinced complete strangers to hand over watches worth THOUSANDS in today’s money… and how the exact same approach later got Fortune 500 CEOs on the phone by cold call, mid-meeting, and THANKING the salesman for the interruption.
• Persuasion Secrets of a Convicted Murderer Who Wrote Himself Free - How a life-sentenced killer taught himself the art of persuasion in prison, caught the advertising world’s eye with his letters, and walked out a free man with a reputation no one saw coming.

And whole lot more... 

If stuff like that interests you, then put your email in the box below and I'll see you on the other side...